Serving the strategic communication needs of North American churches and faith organizations

Waves Of Opportunity

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This 2,000 word essay examines three population groups within the church: The Core, The Platform and The Fringe. How do we better understand these groups, and keep people off The Fringe of church involvement? Communication prioritization is essential, but leadership must accept it as necessary; and staff and laity organization must reflect communication as a priority. This essay includes helpful budget advice.